Home  /  Social Media Marketing

Grand Rapids
Social Media
Marketing

Meta Ads, Google Ads, content creation, and GBP optimization for local businesses across West Michigan. Built for contractors, landscapers, and service companies who want more calls, not more followers.

Meta Ads Google Ads GBP Optimization Content Creation West Michigan
Social media marketing Grand Rapids Michigan
Meta ads and content creation Grand Rapids
Local business marketing West Michigan

Every channel.
One studio.

Meta Ads (Facebook & Instagram)

We build, launch, and manage paid campaigns on Facebook and Instagram. Targeting, creative, budget, and optimization — handled. You get a monthly report and more inbound calls.

Google Ads

Search campaigns that put you in front of people actively looking for your service. We target the right keywords in the right zip codes so your budget reaches buyers, not browsers.

Google Business Profile

GBP is the most underused free tool in local marketing. We optimize categories, service areas, photos, and posts so you show up in the map pack when someone searches your trade in Grand Rapids.

Content Creation

We shoot the photo and video content that runs in your ads and feeds. Having one team handle creative and distribution means everything is built for performance — not repurposed from a generic shoot.

Monthly Reporting

Clear reporting every month — reach, impressions, leads, cost per result. No jargon, no inflated vanity metrics. You see what your budget is doing and whether it's working.

Strategy & Consulting

Not sure where to start? We map out what channels make sense for your business, your market, and your budget — and build a plan that doesn't waste money on platforms your customers don't use.

What we offer.
What it costs.

GBP Optimization
Full Google Business Profile setup or audit — categories, service areas, photos, posts, Q&A, review strategy. The fastest free win in local marketing.
Pricing By inquiry One-time or ongoing
Meta Ads Management
Facebook and Instagram paid campaigns — creative, targeting, budget management, and optimization. We handle everything; you approve before anything goes live.
Pricing By inquiry Based on ad spend
Google Ads Management
Search campaigns targeting buyers actively looking for your service in your area. Keyword research, ad copy, bid management, and monthly reporting included.
Pricing By inquiry Based on ad spend
Full-Service SMMA
Content creation, Meta Ads, Google Ads, and GBP management under one roof. Everything coordinated — no misalignment between your creative and your campaigns.
Pricing By inquiry Monthly retainer
Not sure where to start? Let's map it out together. Tell us what you're trying to grow and we'll tell you exactly which channels make sense for your budget and market.
Why Elzinga Creative
01 We make the creative too

Most marketing agencies buy stock photos or tell you to send them assets. We shoot the content and run the campaigns — so the ads are built around visuals that actually represent your work, not a generic image library.

02 Local market, local knowledge

We live and work in West Michigan. We know the neighborhoods, the seasonality, the competition. A campaign for a Grand Rapids landscaper is built differently than one for a contractor in Holland — and we know the difference.

03 Focused on leads, not likes

We measure success by calls and form fills, not follower counts. If the campaign isn't producing inbound leads, we say so and adjust. We'd rather have an honest conversation than a pretty report full of vanity metrics.

3-in-1 Content + ads + GBP in one package
Meta + Google Ads managed together
Local Grand Rapids — we know the market
20+ Cities served across West Michigan

FAQ

What social media marketing services do you offer?

Meta Ads (Facebook and Instagram), Google Ads, Google Business Profile optimization, and content creation. Services can be taken individually or bundled — most clients start with GBP optimization and one ad channel, then expand from there.

Do you create the ad creative or just manage the campaigns?

Both. We shoot the photo and video content and run the campaigns. Having one team do both means the creative is built specifically for ad performance — sized right, message right, visual right. You're not sending us assets you found on your phone.

How does Google Business Profile optimization help my business?

GBP is what determines whether you show up in the map pack when someone searches "landscaper near me" or "Grand Rapids contractor." Optimizing your categories, service areas, photos, and review strategy is one of the highest-ROI things a local business can do — and most businesses have it set up wrong.

How do you measure results?

Leads, calls, and form fills — not follower counts or impressions. We send a clear monthly report showing what the budget produced. If a campaign isn't working, we tell you and we fix it.

What kinds of businesses do you work with?

Landscapers, contractors, home service companies, restaurants, and local service businesses across West Michigan. We focus on businesses where local visibility directly drives revenue — not e-commerce or national brands.

What areas do you serve?

Grand Rapids and all of West Michigan — Kent County, Ottawa County, and surrounding areas. Digital marketing can run from anywhere, but we prefer working with local businesses we can actually visit and shoot content for.

Get a Proposal

More calls.
Less guesswork.

Get a Proposal