What video does in Allendale that stills cannot
Allendale is unusual for West Michigan: one township selling to two completely different buyers at once. Grand Valley State University sits at the center of town along Lake Michigan Drive, driving steady student and investor rental demand, while the township fills in with new family subdivisions.
For this market the case for video is unit clarity for investors and family flow for households. Two different cuts, and it is worth knowing which listing needs which. A still gallery is a set of disconnected rooms; a walkthrough is the only format that carries how a home actually connects, and a vertical cut is the only one that survives a thumb moving at speed.
What a Allendale listing reel looks like
The standard deliverable is a vertical 9:16 cut for Instagram, Facebook, and TikTok: hooked in the first second, paced fast, captioned so it reads with the sound off, and ending on the address and your name rather than ours. It is shot during the same visit as the photos, so the listing gets stills and video from one appointment.
- The hook — the single best frame in the house, first, before anyone decides to scroll
- The walk — entry through the main living spaces in one continuous read, so the floor plan makes sense
- The proof — the two or three features this listing is actually priced on
- The setting — a Allendale exterior and, where it earns its place, a drone establishing shot
- The close — address, price point, and the agent's name and contact
Video pricing for Allendale listings
A single-listing vertical reel is $150. A multi-listing or branded package is $300, useful for agents posting on a consistent cadence. Video attaches to any photo tier, and a drone establishing shot adds $125. See the full video breakdown.
Where the reel actually goes
The cut is delivered in a format you can post directly: vertical for Reels, Stories, and TikTok, with a horizontal export on request for a listing page or a YouTube upload. Most agents get more mileage out of the vertical, because it is the version that runs in the feed where buyers are already scrolling. The reel is yours, unbranded to ECS, so it works as your marketing rather than ours.
What we shoot in Allendale
- GVSU rental and investor properties
- Family subdivision homes
- New construction across the growing township
- Grand River-adjacent and acreage properties
- Allendale Public Schools zone homes
How to book in Allendale
- For agents listing in Allendale regularly: join the Preferred Photographer Program — standing 3-tier pricing, priority calendar, and a $50 referral credit.
- For a one-off listing: book on the Allendale real estate photography page.
- For a free critique first: submit a free listing photo audit and get a video back within 48 hours.
Allendale is inside the free travel radius. Or text Kaden directly at (616) 258-4578.
Allendale real estate video FAQ
What does real estate video cost in Allendale?
A single-listing vertical reel is $150. A multi-listing or branded package is $300. Video runs on top of any photo tier — Essential $245, Showcase $375, or Signature $525.
Do you shoot the video on the same visit as the photos?
Yes. Stills and video are captured in the same appointment, which is why a listing can get both without a second scheduling round or a second trip charge.
Is the reel branded to you?
No. The cut ends on your name and contact, not ours. It is your listing marketing.
How fast do I get a Allendale listing video back?
Video is delivered on the same next-business-day standard as the photos in the great majority of cases; a longer multi-listing package is scheduled with a delivery date up front.
