What video does in Holland that stills cannot
Holland does not sell the way an inland Grand Rapids suburb sells. A real slice of the market is buying water, a second home, or a relocation onto the lakeshore, and many of those buyers are shopping from out of town before they ever stand in the driveway.
For this market the case for video is distance. A buyer in Chicago or Indianapolis decides whether to drive four hours based on what they can see, and video carries more of the property than a gallery does. A still gallery is a set of disconnected rooms; a walkthrough is the only format that carries how a home actually connects, and a vertical cut is the only one that survives a thumb moving at speed.
What a Holland listing reel looks like
The standard deliverable is a vertical 9:16 cut for Instagram, Facebook, and TikTok: hooked in the first second, paced fast, captioned so it reads with the sound off, and ending on the address and your name rather than ours. It is shot during the same visit as the photos, so the listing gets stills and video from one appointment.
- The hook — the single best frame in the house, first, before anyone decides to scroll
- The walk — entry through the main living spaces in one continuous read, so the floor plan makes sense
- The proof — the two or three features this listing is actually priced on
- The setting — a Holland exterior and, where it earns its place, a drone establishing shot
- The close — address, price point, and the agent's name and contact
Video pricing for Holland listings
A single-listing vertical reel is $150. A multi-listing or branded package is $300, useful for agents posting on a consistent cadence. Video attaches to any photo tier, and a drone establishing shot adds $125. See the full video breakdown.
Where the reel actually goes
The cut is delivered in a format you can post directly: vertical for Reels, Stories, and TikTok, with a horizontal export on request for a listing page or a YouTube upload. Most agents get more mileage out of the vertical, because it is the version that runs in the feed where buyers are already scrolling. The reel is yours, unbranded to ECS, so it works as your marketing rather than ours.
What we shoot in Holland
- Lake Macatawa waterfront and channel homes
- Lakeshore and Holland State Park-adjacent properties
- Downtown 8th Street walkables
- Hope College district homes
- West Ottawa, Holland Public, and Holland Christian school zone homes
How to book in Holland
- For agents listing in Holland regularly: join the Preferred Photographer Program — standing 3-tier pricing, priority calendar, and a $50 referral credit.
- For a one-off listing: book on the Holland real estate photography page.
- For a free critique first: submit a free listing photo audit and get a video back within 48 hours.
Holland is on the lakeshore, outside the roughly 25-mile free travel radius from downtown Grand Rapids, so a small travel arrangement applies. Or text Kaden directly at (616) 258-4578.
Holland real estate video FAQ
What does real estate video cost in Holland?
A single-listing vertical reel is $150. A multi-listing or branded package is $300. Video runs on top of any photo tier — Essential $245, Showcase $375, or Signature $525.
Do you shoot the video on the same visit as the photos?
Yes. Stills and video are captured in the same appointment, which is why a listing can get both without a second scheduling round or a second trip charge.
Is the reel branded to you?
No. The cut ends on your name and contact, not ours. It is your listing marketing.
How fast do I get a Holland listing video back?
Video is delivered on the same next-business-day standard as the photos in the great majority of cases; a longer multi-listing package is scheduled with a delivery date up front.
