Standale is the west-side gateway, and it sells to two buyers at once
Standale is the commercial and residential heart of Walker's west side, strung along Lake Michigan Drive (M-45) where the city hands off to the GVSU corridor and the open country toward Allendale. It is a practical, established market — and it serves two very different buyers at the same time. There's the owner-occupant family drawn to mature neighborhoods, the Kenowa Hills schools, and a quick west-side commute; and there's the investor or commuter buying near Grand Valley State University for the rental demand. A Standale listing often has to speak to both, and that shapes how it should be photographed.
Elzinga Creative Studio shoots Standale listings for whichever buyer the home is aimed at. For family listings, that means bright HDR interiors and clean exteriors that show off the established-neighborhood feel. For rentals and investment properties, it means the same professional-grade work that helps a unit lease faster and hold a stronger rent. Either way the gallery is back within 24 hours, MLS-ready and sized for Zillow.
Pricing for Standale listings
Essential ($245) covers most Standale homes and rentals. Step up to Showcase ($325) when a family listing wants a floor plan and social cuts. See full breakdown.
What we shoot in Standale
- Established family homes off Lake Michigan Drive and Wilson Ave — bright HDR interiors and clean exteriors that show the mature-neighborhood appeal
- GVSU-corridor rentals and investment properties — professional sets that help units lease faster and justify stronger rents
- Homes in the Kenowa Hills school zone — neighborhood and street context that anchors the family value
- Ranches and split-levels on larger west-side lots — exteriors plus an optional $125 drone aerial when lot size matters
- Updated and renovated homes — interior work that lets the improvements carry the asking price
Rental photography that actually leases units
With Grand Valley State University a few minutes west on M-45, Standale has a steady stream of rental and investment listings, and most of them are still marketed with phone photos. That is a missed opportunity: a clean, professionally shot listing photo set leases a unit faster and supports a higher rent, the same way it sells a home faster and for more. ECS shoots rentals and small multi-units with the same HDR approach used on for-sale listings. For why professional photos pay off on any property, see why professional photos matter.
Drone for the larger west-side lots
As Standale gives way to the open land toward Allendale and Walker's edge, lot size starts to matter, and a drone aerial is the cleanest way to show it. ECS flies FAA Part 107 RPIC compliant on every shoot, and most of the area sits in Class G uncontrolled airspace. Aerial is a $125 add-on to Essential and Showcase, or included in Signature ($495). For the rules, see drone laws for Grand Rapids real estate agents.
Close in, fast, no travel fee
Standale is just across the river west of downtown Grand Rapids, well inside the no-travel-fee radius, so scheduling is simple and same-week shoots are routine. Every gallery comes back within 24 hours over Pixieset. For agents working the broader west side, ECS also covers the rest of Walker and the Allendale / GVSU corridor.
How to book a Standale listing shoot
- For agents listing on the west side regularly: join the Preferred Photographer Program — standing 3-tier pricing, priority calendar, $50 referral credit.
- For one-off listings: book on the main real estate photography page.
- For a free critique first: submit a free listing photo audit — 48-hour video back, no commitment.
Or text Kaden directly at (616) 258-4578.
